As businesses increasingly rely on digital infrastructure, the demand for secure and reliable server hosting has grown in the United States.
For companies that require enterprise-grade data hosting without the expense of building their own data centers, data center colocation is an ideal solution.
But one of the most common questions is:
How much does data center colocation cost?
This article explains the pricing of colocation services, the factors affecting costs, the services included, and how businesses can make smart choices when selecting a colocation provider.
What Is Data Center Colocation?
Data center colocation refers to renting space, power, cooling, and physical security in a third-party data center.
Instead of managing servers in-house, businesses place their servers in a professionally managed facility.
Colocation services include:
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Rack space or cabinet space
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Power supply and redundancy
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Network connectivity
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Cooling systems
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Physical security and monitoring
The goal is to provide businesses with enterprise-level infrastructure without the upfront cost of building and maintaining a private data center.
Why Colocation Matters for Small and Medium Businesses
Many small and medium-sized businesses (SMBs) in the USA operate online or rely heavily on IT infrastructure.
Colocation provides several advantages:
1. Cost Efficiency
Building a private data center is expensive. Colocation allows businesses to pay only for the resources they use.
2. Reliability
Colocation providers maintain high uptime standards, often exceeding 99.99% SLA.
3. Security
Physical and digital security measures protect servers from theft, tampering, and cyberattacks.
4. Scalability
Businesses can increase rack space or bandwidth as they grow, avoiding large upfront investments.
Typical Data Center Colocation Services
Colocation packages vary depending on the provider, but common offerings include:
1. Rack and Cabinet Space
Providers offer single racks, partial cabinets, or full cabinets based on server requirements.
2. Power and Redundancy
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Uninterrupted power supply (UPS)
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Backup generators
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Redundant power feeds to prevent downtime
3. Cooling and Environmental Controls
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Precision air conditioning
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Temperature and humidity monitoring
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Fire suppression systems
4. Connectivity and Network Services
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Multiple ISP options
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High-speed bandwidth
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Redundant network connections
5. Security Measures
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Biometric access controls
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CCTV surveillance
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24/7 monitoring and onsite staff
- Data Center Colocation Pricing in the USA
Colocation pricing depends on several factors, and the US market shows a range that businesses should be aware of.
1. Rack Space Costs
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Single rack: $400 – $1,200 per month
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Partial cabinet: $200 – $600 per month
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Full cabinet: $800 – $2,500+ per month
2. Power Costs
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Power usage is usually billed separately.
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Costs range from $50 – $150 per kilowatt (kW) per month depending on redundancy.
3. Bandwidth Costs
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Internet connectivity is typically charged based on speed and data usage.
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Expect $100 – $1,000+ per month depending on business needs.
4. Additional Services
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Remote hands support: $50 – $150 per hour
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Installation and setup fees: one-time, varies per provider
Factors Affecting Colocation Pricing
Location of Data Center
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Major cities like New York, Los Angeles, Dallas often have higher pricing due to real estate and operational costs.
Redundancy and Uptime Guarantees
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Higher SLA (99.99% or more) increases costs.
Security Requirements
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Businesses needing advanced physical and cyber security may pay more.
Rack Size and Density
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More equipment per rack requires more power and cooling, increasing cost.
Contract Length
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Long-term contracts often reduce monthly costs, but may require upfront commitment.
Benefits of Colocation for US Businesses
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Predictable Costs
Businesses can forecast monthly expenses instead of dealing with unpredictable IT downtime and repairs. -
Enterprise-Grade Infrastructure
Small businesses gain access to professional-grade facilities without the capital investment. -
Business Continuity
Colocation facilities are designed for high uptime and disaster recovery. -
Focus on Core Business
Business owners and IT teams can focus on growth instead of infrastructure maintenance.
How to Choose the Right Colocation Provider
Selecting a provider is critical for maximizing value and security.
1. Evaluate Reliability and Uptime
Check SLA commitments and real-world performance.
2. Review Security Measures
Ensure the provider meets both physical and cybersecurity requirements.
3. Understand Pricing and Fees
Clarify rack, power, bandwidth, and additional service costs.
4. Consider Scalability
The provider should allow easy expansion as business needs grow.
5. Location and Connectivity
Choose a data center with strong connectivity options and reasonable geographic proximity.
Common Mistakes Businesses Make
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Choosing the cheapest provider without evaluating uptime and security
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Overlooking hidden costs like power, bandwidth, and remote support
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Ignoring future growth and scalability needs
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Selecting a provider without proper disaster recovery options
Avoiding these mistakes ensures that colocation investment pays off in the long run.
Real-World Scenario
A growing e-commerce business in the USA requires:
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2 racks for servers
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High-speed connectivity
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24/7 monitoring
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Disaster recovery setup
Without colocation:
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Expensive in-house setup
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Maintenance and staffing overhead
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Potential downtime risk
With colocation:
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Monthly predictable cost
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Access to enterprise infrastructure
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Scalable setup for future expansion
The business can focus on sales and growth rather than IT infrastructure management.
Long-Term Business Value
Colocation allows businesses to:
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Minimize IT overhead costs
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Ensure operational reliability
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Maintain secure data management
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Focus on strategic growth
This makes colocation a long-term investment rather than just a short-term IT solution.
Conclusion
Data center colocation pricing varies based on rack space, power, bandwidth, and additional services.
For US businesses, colocation provides reliable, secure, and scalable IT infrastructure without the high upfront costs of building a private data center.
Choosing the right provider allows businesses to focus on growth, reduce downtime, and protect critical data, making colocation a smart investment for the future.